We started with a simple goal: help brands navigate Amazon with clarity and control. Over time, that focus evolved into a structured, data-driven approach designed to solve real operational challenges and deliver measurable results.
We started with a simple goal: help brands navigate Amazon with clarity and control. Over time, that focus evolved into a structured, data-driven approach designed to solve real operational challenges and deliver measurable results.
June 2022
Crescendo began in the basement of Dan’s parents house, where it quickly outgrew the space.
November 2022
As Talon joined, the prep operation moved to the garage, buying the team a few months to contemplate 3PL services or warehouse rental.
March 2023
The decision to rent a warehouse was made, a lease was signed, and warehouse supplies were sourced from a local nursing home doing renovations.
September 2024
Just 16 months into the 3 year lease, the warehouse is full with pallets being stored outside during working hours to allow for prep room. The team had to begin looking for bigger spaces.
December 2024
Made the leap to a new warehouse with 10x the storage capacity (while leaving the first place vacant and paying rent for both). Built custom prep stations and installed racking for scale.
Current
Today, the operation runs smoothly with plenty of room for new brands.
June 2022
Crescendo began in the basement of Dan’s parents house, where it quickly outgrew the space.
November 2022
As Talon joined, the prep operation moved to the garage, buying the team a few months to contemplate 3PL services or warehouse rental.
March 2023
The decision to rent a warehouse was made, a lease was signed, and warehouse supplies were sourced from a local nursing home doing renovations.
September 2024
Just 16 months into the 3 year lease, the warehouse is full with pallets being stored outside during working hours to allow for prep room. The team had to begin looking for bigger spaces.
December 2024
Made the leap to a new warehouse with 10x the storage capacity (while leaving the first place vacant and paying rent for both). Built custom prep stations and installed racking for scale.
Current
Today, the operation runs smoothly with plenty of room for new brands.
June 2022
Crescendo began in the basement of Dan’s parents house, where it quickly outgrew the space.
November 2022
As Talon joined, the prep operation moved to the garage, buying the team a few months to contemplate 3PL services or warehouse rental.
March 2023
The decision to rent a warehouse was made, a lease was signed, and warehouse supplies were sourced from a local nursing home doing renovations.
September 2024
Just 16 months into the 3 year lease, the warehouse is full with pallets being stored outside during working hours to allow for prep room. The team had to begin looking for bigger spaces.
December 2024
Made the leap to a new warehouse with 10x the storage capacity (while leaving the first place vacant and paying rent for both). Built custom prep stations and installed racking for scale.
Current
Today, the operation runs smoothly with plenty of room for new brands.
June 2022
Crescendo began in the basement of Dan’s parents house, where it quickly outgrew the space.
November 2022
As Talon joined, the prep operation moved to the garage, buying the team a few months to contemplate 3PL services or warehouse rental.
March 2023
The decision to rent a warehouse was made, a lease was signed, and warehouse supplies were sourced from a local nursing home doing renovations.
September 2024
Just 16 months into the 3 year lease, the warehouse is full with pallets being stored outside during working hours to allow for prep room. The team had to begin looking for bigger spaces.
December 2024
Made the leap to a new warehouse with 10x the storage capacity (while leaving the first place vacant and paying rent for both). Built custom prep stations and installed racking for scale.
Current
Today, the operation runs smoothly with plenty of room for new brands.
Our Team
Our Team
Our Team
Meet the Band
Every team member brings a unique perspective to how we work—and a soundtrack to match. Get to know the people behind the execution by listening to the songs that keep them focused, motivated, and in rhythm throughout the day.
