Helping Toolway Scale Their Private Label Suite Beyond Canada

Dec 30, 2025

95%

Buy Box Control

3x

Amazon-based Revenue

Success Story

From the Problem to the Result

We identify what’s holding performance back, apply a strategy built on data and execution, and track the impact through concrete business outcomes.

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01.

The Problem

Toolway was set up as an Amazon vendor in Canada, with no exposure to Amazon US marketplace for their suite of Private Label brands. They had limited internal capacity to manage and optimize listings to drive further marketplace growth in the U.S.

02.

Our Solution

We acted as Toolway’s Amazon U.S “arm”, launching their Amazon Canada products in the new marketplace, and fully owning the pricing and advertising approach to penetrate the new and larger market. We also created entirely new listing content (images, videos, and copy) to stick out from competition, and offered them for free for Toolway to also use on their Amazon Canada listings.

03.

The Result

Fully launched 10+ ASINs with over 95% Buy Box control across all listings. Successfully penetrated the more competitive market, resulting in a 3X increase in Amazon-based revenue for Toolway across the launched products. 4 of the launches have achieved #1 in their respective subcategories.

01.

The Problem

02.

Our Solution

03.

The Result

01.

The Problem

02.

Our Solution

03.

The Result

“Crescendo has helped us strengthen our North-American presence by launching and managing our suite of private label products on Amazon.com. They handle everything from listing creation, image generation, advertising, and logistics. The team at Crescendo is always eager to grow the catalogue, making our expansion into new markets easier!”

Akram

Toolway

General Sales Manager

Additional Work

Launched and linked 20 listings between marketplaces.

Fixed brand names and UPCs allowing for Variation listings.

Launched new products in 4 niche tool categories, achieving #1 rank in all 4 categories.

Took new product photos, designed new images resulting in 100% increases in CTR and CVR.

Identified and resecured buy box from 10+ unauthorized sellers, 2 counterfeit sellers..

Looking to achieve similar results? Let’s assess your current Amazon setup and define a clear path to growth.

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